Social Media and Digital Communications Specialist (Term)

Date Posted: 11/02/2026
Req ID: 50847
Faculty/Division: UofT Mississauga
Department: UTM: Career Centre
Campus: University of Toronto Mississauga (UTM)
Position Number: 00053160
Existing Vacancy: Yes

Description:

About us:
U of T Mississauga—the second largest campus of Canada’s top-ranked university and the only research university in Ontario’s booming Peel Region—is one of the world’s great catalysts of human potential.

Our employee community hums with the energy of 3,400 faculty, librarians and staff, who power our campus with curiosity, connection and care. We work together to spark life changing research and innovation, make an indelible mark on the world by building equitable cities and societies, enable healthy lives, create a sustainable future and ignite entrepreneurship. Above all, we prioritize student success, and seek to give our 16,500 students the lift of a lifetime through learning and discovery. We love to open opportunities available nowhere else for our community to achieve their ambitions and make their unique contributions to Canada and the world.

This work all comes together on a spectacularly green campus, alongside the Missiniheziibi (Trusting Creek or Credit River), where we seek to honour truth, reciprocity and reconciliation on the traditional land of the Huron-Wendat, Seneca and the Mississaugas of the Credit First Nation. We’re thrilled to welcome those who want to learn more about us and to be part of what we do.

The University of Toronto Mississauga (UTM) Career Centre engages students and recent graduates in the lifelong process of developing career management skills and building resilience to accomplish their career goals.

Reporting to the Assistant Director, Employer Relations & Marketing, the Social Media and Digital Communications Specialist is responsible for developing, coordinating, and implementing digital communications and marketing initiatives that support the Career Centre's programs, services, events, and strategic priorities.
Working collaboratively with staff across the Career Centre, the incumbent develops engaging, accessible, and audience-focused content for a range of digital platforms, including social media, websites, email communications, and other promotional channels. The role involves creating written, graphic, and multimedia content; managing social media channels and digital communications calendars; coordinating promotional campaigns; and ensuring consistent messaging and visual identity across all Career Centre communications. The incumbent utilizes a range of digital communications, design, and project management tools, including Sprout Social, Asana, Canva, Adobe Creative Cloud, and content management systems such as Drupal, to develop, schedule, publish, and manage communications effectively. Knowledge of video production and editing would be an asset.
The incumbent contributes to the development and execution of integrated communications and marketing strategies designed to increase student and employer awareness, engagement, and participation in Career Centre programs and services. They monitor digital engagement and campaign performance, analyze audience insights, and recommend improvements to strengthen communications effectiveness and reach.
Serving as a communications resource to Career Centre staff, the incumbent provides guidance on digital content development, marketing approaches, brand standards, and communications best practices. The role ensures that communications align with University of Toronto policies, accessibility requirements, and institutional branding guidelines while supporting an inclusive and engaging digital presence for the Career Centre.

This is a Term role. End date- October 2027.

Working Hours: Monday-Friday 8:45am- 5:00pm. This role is five (5) days on-site.

• Implementing digital communication plans across a broad range of marketing/communication channels
• Advising on best practices and strategies to maximize digital communication initiatives
• Analyzing metrics to identify trends
• Producing promotional and outreach materials
• Advising others on website design and content
• Coordinating website updates and ensuring technical issues are resolved
• Implementing social media campaigns
• Analyzing the effectiveness of campaigns and/or programs using metrics

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum four years of related professional experience
• Ability to develop and distribute engaging content across digital and print communications channels to increase awareness of Career Centre programs and services and encourage student and employer engagement and participation.
• Ability to develop high-quality communications and marketing materials that follow University branding and style guidelines, maintain consistent messaging, and incorporate creative ideas to improve audience engagement.
• Exceptional project management and time management skills, while still being meticulous and attentive to detail.
• Proficiency with digital communications, content management, graphic design, and collaboration tools, including Drupal, Sprout Social, Asana, Canva, Adobe Creative Cloud, Microsoft 365, Zoom, or comparable platforms.
• Ability to monitor and evaluate the effectiveness of digital communications and marketing activities using engagement metrics and performance data to identify opportunities for improvement.
• Ability to generate and implement creative ideas to improve the visibility of Career Centre programs and services and increase audience engagement.
• Strong interpersonal, communication, and relationship-building skills, with the ability to collaborate effectively with colleagues and stakeholders.
• Familiarity with digital accessibility standards and best practices, including the Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG).

• Experience with photography, video production, and editing short-form video content for social media platforms.
• Experience developing communications and promotional materials for postsecondary students or other youth audiences.

• Adaptable
• Communicator
• Insightful
• Multi-tasker
• Possess a positive attitude
• Team player

Closing Date: 11/10/2026, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Term
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $79,640 with an annual step progression to a maximum of $101,845. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Student Services

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Job descriptions are available upon request for internal applicants.